Creating The Perfect Brand Identity

[MegaTRON]

Brand Identity is something that should never be overlooked when creating your own cryptocurrency.
Your branding represents you as a company, and the identity you create will represent your brand to both internal and external stakeholders.


It sounds complicated, but it’s really quite simple.


The perfect Brand Identity consists of three things:
Logo:
Primary logo and alternate versions (coin logo).


Colors:
Primary palette (HEX + RGB), with a secondary palette if needed.
Always aim to use 2–3+ colours across your brand, as the combination really helps with brand recognition in the future.
For example, notice the main colours of Shiba Inu: red, orange, and white. Very clean and easy to recognise.
Note: You should always have set RGB & HEX codes that are used for each main colour as this can cause confusion down the line when operating in the future.

Typography: Main font, hierarchy (headlines vs. body text). I recommend 2 fonts and a mix of bold and semi bold throughout your brand. This really make it look more professional and stands out more.
Ariel is used for a more formal branding and Poppins is used for a lot more chilled projects.



Once you’ve created your Brand Identity, you can move on to your Brand Guidelines, which are essentially a more in-depth version of how your branding should be interpreted.
But you can’t begin that until you’ve created your identity so you must get that right first.

 

[Hurc]

Great post… what are you thinking about AI and how that fits into the branding landscape?

 

[Somchai]

AI is a tool to help formulate what you want and how you can get it, and it can even do a lot of the creation work too but it still needs to be driven by inspiration so we still have a place in the future (for now).....

 

[MegaTRON]

With the correct prompt, you can easily use AI to build your brand identity.

Actually, it's very beneficial to do so, rather than waiting for multiple variations of logos, colour palettes, and fonts.

AI can give you a number of different designs in a matter of seconds, giving you more variety and also speeding up the whole process rather than waiting for freelancers or doing it yourself.